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Research papers

Researching the market for new publications

In launching new publications use can be made of desk research, qualitative research and quantitative research. Desk research tends to be used purely to help set advertisement rates, and make estimates of circulation/readership. Existing data sources...

Catalogue: Seminar 1981: Publishing in the 1980's
Author: Nigel Spackman
June 15, 1981
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Citation

Spackman, N. (1981a, June 15). Researching the market for new publications. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/researching-the-market-for-new-publications


Research papers

Successful launches between 1970-1980 in West Germany and UK

In the 17 West European countries - accounting for about 345 million persons, speaking 15 different languages - there are approximately 7,4 consumer magazines, with a total circulation of 260 million copies. Besides the Federal Republic of Germany,...

Catalogue: Seminar 1981: Publishing in the 1980's
Author: Bernd Reichstein
June 15, 1981
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Citation

Reichstein, B. (1981a, June 15). Successful launches between 1970-1980 in West Germany and UK. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/successful-launches-between-1970-1980-in-west-germany-and-uk


Research papers

Launching of the geo magazine in the federal republic of Germany and two years later in France and the United States

The subject of this report are the specific details concerning the launching of the GEO magazine. All other details that were taken into consideration like the analysis of the market, the competition, the target groups, the marketing objectives, etc....

Catalogue: Seminar 1981: Publishing in the 1980's
Author: Imre Breuer
June 15, 1981
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Citation

Breuer, I. (1981a, June 15). Launching of the geo magazine in the federal republic of Germany and two years later in France and the United States. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/launching-of-the-geo-magazine-in-the-federal-republic-of-germany-and-two-years-later-in-france-and-the-united-states


Research papers

What if..?

The purpose of this lecture is to give an impression of the possibilities which are open to the magazine publisher through the use of computer-models. They are pieces of electronic equipment which give the publisher a chance of seeing how his...

Catalogue: Seminar 1981: Publishing in the 1980's
Author: Peter Rosendahl
June 15, 1981
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Citation

Rosendahl, P. (1981a, June 15). What if..?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/-what-if-


Research papers

Measuring editorial needs

In November 1978 a new tabloid newspaper was launched in the Midlands and Northern areas of England. It was positioned directly against existing popular newspapers. Marplan, on behalf of The Sun, monitored its launch in order to predict its sales...

Catalogue: Seminar 1979: Publishing And The Communications Industry
Author: John Clemens
Company: Marplan Forschungsgesellschaft mbH
November 1, 1979
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Citation

Clemens, J. (1979a, November 01). Measuring editorial needs . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/measuring-editorial-needs-


Research papers

Star track

This paper describes the thinking and planning that lay behind the launch of Britain's newest daily newspaper, the Daily Star, and the role played by research in the overall marketing operation. The main research project described in this paper was...

Catalogue: Seminar 1979: Publishing And The Communications Industry
Author: Iain McLellan
November 1, 1979
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Citation

McLellan, I. (1979a, November 01). Star track. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/star-track


Research papers

Planning and monitoring a successful magazine launch

The research activities surrounding the successful launch in September 1978 of COMPANY, a monthly magazine aimed at independent young women and currently selling 300 copies, fell into three phases.

Catalogue: Seminar 1979: Publishing And The Communications Industry
Author: Michael Bird
November 1, 1979
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Citation

Bird, M. (1979a, November 01). Planning and monitoring a successful magazine launch. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/planning-and-monitoring-a-successful-magazine-launch


Research papers

The launching of two special interest magazines

This case tells about the launches of two special interest magazines and the results obtained. These launches were the very opposites to each other. One of the magazines was started very spontaneously on the solid insight and belief of its makers....

Catalogue: Seminar 1979: Publishing And The Communications Industry
Authors: Matti Peltonen, Patrick Elg
November 1, 1979
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Citation

Peltonen and Elg (1979a, November 01). The launching of two special interest magazines. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-launching-of-two-special-interest-magazines


Research papers

The success of Hjemmet in the general magazine market in Norway

The paper tells how a family orientated women's weekly, Hjemmet, widened its audience dramatically through a coordinated editorial/marketing effort. During a 5 year period after 1974 circulation almost doubled, without reducing sales of the main...

Catalogue: Seminar 1979: Publishing And The Communications Industry
Authors: Helge Boekenes, Mette Moe
November 1, 1979
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Citation

Boekenes and Moe (1979a, November 01). The success of Hjemmet in the general magazine market in Norway. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-success-of-hjemmet-in-the-general-magazine-market-in-norway